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Educational Version - Understanding Sun Tzu on the Art of War

The Understanding Sun Tzu on the Art of War Academic Seminar Center, by Robert L. Cantrell, teaches Sun Tzu's philosophies for students of Sun Tzu's wisdom.  These seminars follow the agenda and tone of the book.  Speaker fees are negotiable, see below.

For more information or to book, contact info@centerforadvantage.com.

Professional Version - The Ideal Strategy

 A strategy course guaranteed to meet your objectives

Corporate and military versions available

The Ideal Strategy workshop, by Robert L. Cantrell, presents tools and techniques to achieve success despite the presence of adversaries and obstacles.  You will learn how to apply universal principles of strategy that have led people to success throughout the ages.  At the conclusion of this workshop, you will have a significant advantage in competition over those who have not been exposed to this material.

Topics covered include:

  • Introduction

  • Strategy Definition

  • Strategy Patterns and Principles

  • Consequence Management

  • Strategic Multipliers

  • Creating the Ideal Strategy

  • 20 Laws of Advantage

Optional topics:

  • Accelerated innovation - Corporate and Military

  • Sales Strategy - Corporate

Sample Overheads

 Workshop materials include: 

  1. The Ideal Strategy Course Notebook – Copies of overheads used in the course.
  2. Art of War: Sun Tzu Strategy Card Deck – The most concise summary of strategic principles available on the market that is in use at the National Defense University.  This is the primary tool to allow you to make use of this course long after the workshop is over.
  3. Understanding Sun Tzu on the Art of War – Strategy book also in use by the National Defense University that draws on Sun Tzu’s Art of War.
  4. Specialty Materials – Depending upon the focus of your organization, specialty materials will be added to support your objectives.  Center For Advantage materials include papers and additional card products.  Third party materials are added as needed or requested.

 Workshop Leader:

Robert L. Cantrell is a VP at the company Landon IP, Inc. in Alexandria, VA, and president of the publishing company Center For Advantage, based in Arlington, VA.  His primary focus is on developing innovation and intellectual property strategies for Fortune 500 companies in the United States, and his secondary focus is on working with strategic thinkers associated with the Department of Defense in Washington D.C.  Robert is also a board member of the United Professional Sales Association and has launched a sales training course to selected customers for weekend workshops because they are fun to do and people ask him to do them.

Robert's professional background is in consulting and sales and includes prior employment at IBM/ROLM, Dean Witter, Thomson Information, and Manning & Napier.  In addition to his business experience, Robert was an infantry platoon leader with the 101st Airborne Division (Screaming Eagles).  His academic background includes undergraduate degrees in Biology and Military Science form Duke University and an MBA from Edinburgh Business School, UK.  Robert has given several hundred presentations and workshops on competitive strategy and competitive intelligence at companies and at conferences around the world.    

     Workshop Fees:

Contact info@centerforadvantage.com.  If you are local to the Washington D.C. market, we have a lot of flexibility.  If you are outside the Washington D.C. market, there is a two day equivalent minimum on the courses.  For universities, let me know your interest, and ideally we can schedule when my travel brings me to your area.  

 Who should attend?

 Present and future decision makers

For more information or to book, contact:

Robert Cantrell Presenter

Robert Cantrell is the founder of Center For Advantage, a strategy training company and a VP at Landon IP, Inc.  He is the author of Understanding Sun Tzu on the Art of War, a book currently in use at top military schools, corporations, and law practices in the U.S. and the U.K.  He is also the author of the Art of War, Sun Tzu Strategy Card Deck, Innovation Planner Cards, and The Sales Strategy Fundamentals products that are used in his training courses. 

Presentations and Workshops by Robert L. Cantrell

Major Corporations

General Dynamics

Rohm & Haas



Bristol Myers




General Electric

Lucent Technologies

Wyeth Ayerst

Becton Dickinson

Marketing General

Best Foods

Johnson & Johnson









Military and Government

National Defense University

Central Intelligence Agency


Department of Technology Security Administration

Society of Competitive Intelligence Professionals


Washington D.C.





Japan Access Project

Washington D.C.

Japanese Pharmaceutical Association




World Intellectual Property Symposium

Licensing Executive Society

Washington D.C.


Conference Board

New York

Arlington Virginia Economic Development


Duke University


Civil War Round Tables

Washington D.C.



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